The Butterfly Effect
It has been said that something as small as the flutter of a butterfly's wing can ultimately cause a typhoon halfway around the world - Chaos Theory
The butterfly motif used in the Industrial Symbiosis Kawerau logo is based on a number of factors, including the concept of ‘the butterfly effect’.
The theory is that every action has a consequence, and something as small as the flutter of a butterfly’s wings can set off a chain of events that could cause a tsunami on the other side of the world.
We believe that despite our size on a global scale, Kawerau can make a positive difference and lead the clean industrial evolution.
What happens here will spread throughout the country and beyond, encouraging businesses to make the transition from a standard caterpillar, to an evolved butterfly.